MagTrack Pro – Magnetic Electric Railway Builder (Limited Edition)

90% of a Child’s Brain Develops Before Age 5 — and the Right Toys Can Shape It

During the first few years of life, a child’s brain forms over one million new neural connections every second (Center on the Developing Child, Harvard University).

These connections form the foundation for learning, emotional regulation, problem-solving, and even social skills later in life.

But here’s what most parents don’t realise — not all play is equal.

The type of stimulation your child receives during play directly influences how their brain wires itself for attention, creativity, and calm.

The Science Behind Sensory Play:

Building Stronger Neural Pathways

Every squeeze, texture, and sound activates different parts of a child’s brain — strengthening neural connections and improving information processing speed.

Studies show that multi-sensory play accelerates neural development and helps children retain new concepts more effectively (Frontiers in Psychology, 2024).

Boosting Cognitive & Language Growth

Through sensory play, children engage in “cause and effect” thinking — If I pour this, what happens?

This builds executive function, reasoning, and focus.

“Simultaneously, describing textures or sensations (‘sticky,’ ‘soft,’ ‘rough’) expands vocabulary and language comprehension (Cleveland Clinic Health).”

Enhancing Fine & Gross Motor Skills

Pressing, grasping, balancing, and connecting parts refine coordination and dexterity.

These skills lay the groundwork for writing, sports, and self-care tasks like tying shoes or buttoning clothes.

Regulating Emotions & Reducing Anxiety

Sensory activities help children calm their nervous systems — a critical skill in today’s overstimulated world.

Research from the American Journal of Occupational Therapy shows that structured sensory play helps children self-regulate, reducing stress and improving emotional control.

Read more about Sensory Toys here

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